Local SEO or Local Search Engine Optimization is the process or strategy for boosting the visibility of your business in local search results on Google. For a business, this is the most important strategy that need to be implemented for business with local customers. This is highly beneficial for any business that is located in a specific area or serving a particular geographical area. Local SEO is the approach that you are using to inform Google that your business is located in this area and wants to be found by public through search engine.
Adding a Local Business Schema in your website is the best approach to inform Google that your website is for a local business. Businesses like restaurants, sports club, medical stores, amusement parks, supermarkets, shopping centers, automotive stores, government offices, etc… can include local business schema markup
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": ""
},
"priceRange":"$"
}
</script>
Other important points that need to be considered for better local SEO results are:
Keyword/SERP Audit: Keywords are the king in search engine optimization. Keywords and phrases are those words that the visitor will type to enter to your website. Auditing Search Engine page results is the best method to identify your keyword position and compare it with competitors.
Website Audit: After keyword analysis the next stage is website auditing and this is to make sure that your is crawlable, indexable, and visible to the maximum. Page optimization by adding title tags, description, and removing duplicate content, internal link auditing, performing mobile auditing to check the responsiveness, loading time, etc…, checking 404 errors, plagiarism & duplicate content, and schema markup reviewing.
Google Business Profile Audit: Google Business Profile (GBP) can be considered as the secondary website for your business. GBP will increase your visibility in Google maps and organic search result. For performing local SEO, always ensure that the data listed in business profile is accurate and complete.
Review Management: Regularly check the Google Business Profile reviews and respond ASAP. Review from local customers will not only helps you to identify recurring customer service and satisfaction issues. But the positive reviews can help you to determine visibility in local map pack.
Competitor Analysis: Competitor analysis is to analyze the strength and weakness of your competing websites and plan accordingly to improve your SEO ranking.
Search Console & Analytics Review: Search Console and Analytics are online tools that provide accurate reports on your website performance. With Analytics, you can track you website visitors and with search console you can analyze the website performance.
